Marketing Communications is one of the key elements that affects on companies ability to compete. Marketing Communications also tends to be an element that doesn’t enjoy much appreciation from leadership and strategy point of view. Newertheless, there are companies that handle this function well, and the tend to be the most succesful ones.
According to an article (Taloussanomat 2.11.2007) the best practise is to work with a Marketing Communications Specialist on a long term basis. Such companies in Finland are i.e. Plastiroll and Kiilto.
