When making Marketing Communications Plan it’s good to be aware of the business elements that distinguishes good plan from a bad one. These elements are the company’s goals & objectives, their competence and products/services. MarCom planner needs to know these to succeed in his/hers work.
We at Compegra have developed a method that quickly positions our client companies on those factors. We start a lasting dialog with our clients and it starts with a fairly simple questionnaire. After analyzing the results and presenting them we have started a succesful conversation that yields results.
Tags: marketing communications